Here are some of my samples of a press release for industry publications, ghost writing a direct mail letter, copy for a brochure, and a headline for an ad.

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While explaining unique benefits, I adjust content to match the purpose and catch the eye of the reader, then follow up with the call to the action. I can brainstorm and explain about what we offer in return for a customer's call, visit, or order. I highlight something of value, whether it's informative examples of products solving problems, help with technical specifications, lunch, giveaways, rebates, or training opportunities.

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For these examples, customers might have provided contact information already, or we knew that sometimes industry publications shared their mailing lists in return for content and ads.